How it all started in 2005?

How it all begun?

My parents will never forget the year 1999, when I graduated from the Law University.

With tears in their eyes, they thought: “our daughter is on the right path, we’ve done our job”. 

Little did they know that working long hours building my career as a lawyer left me empty, unfulfilled and frustrated, because I had no passion for the bunch of papers on my desk and “always in fighting mode “ clients.

“There must be more to life than that”, 

I thought. 

I wanted to share this passion with as many people as possible!

Then it hit me..

The holiday accommodation market in Croatia has been flooded with thousands of bad, old and unattractive accommodations, as well as big scams and fake photos.

I recognized a great opportunity to be able to offer a dramatically better offer for people who expect a selected, safer and above all more authentic offer.

This connected my passion for the Adriatic Sea

I opened a travel agency that offers personally tested and amazing holiday homes right by the sea.

Accommodations had to be completely clean (my German husband is literally a perfectionist) and had to have charming hosts (I love people and I love living in the houses of kind-hearted people).

All of this has allowed me to be able to impact on people’s lives in a deeper sense, by offering them first-class accommodations and contributing our own experiences.

It makes me feel so grateful

And now, after more than a decade of rewarding work, we are receiving a lot of positive feedback and emails from people,

who spent their holidays safely, were well entertained, inspired, and returned home with new strength.

I managed to find people who are as passionate for Adriatic Coast, as I am. So that today our team consists of three colleagues in Slovenia, two in Germany and six in Croatia.

They actively strive to provide our guests with inspiring experiences combined with secret tips from our own experiences.

Our life and purpose is

The Adriatic Sea as it always has been.

And such as it should always remain.


Tanja Gutenmorgen,

Founder and manager

P.S. No,this is not an artistic surname, it's real (my husband is German)

What do you get when you book a holiday with us?

  • No risk of disappointment

    We have personally visited, tested and fallen in love with each of our house. Inclusion to our selection can’t be bought. At least one member of our team spent a few nights in all our villas, so we know every owner by its first name as well as the name of their children.

  • Only handpicked holiday homes

    Our standards are very high. Over 70% of personally tested properties fail to make it into our selection!
    We make you feel special: To us, you are not a number. We have deliberately decided to stay “small” and boutique, to avoid mass tourism and rather concentrate on excellent customer service.

  • You get your personal assistant

    Who will organize not only your holiday home and desired period, but also arrange for the boat rental, transfer, give you information of where the best restaurant in the city is, where the first hospital is and how to reach an island in combination with specific flight details.

  • You get authentic information

    What we tell you is 100% true. We hate making things look better. If you have small children and you want to make a reservation for a villa that has rocky beach in front of it, we will tell you that it is not ideal for the toddlers.

    You are safe: We are always with you - before your holiday and during your journey and vacation you can reach us on a mobile number 24/7.

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I was so inspired when I was near the Adriatic Sea!

A few years later - in 2004 - I was sitting with my sweetheart on the balcony of an apartment on the island of Hvar, on the Adriatic Sea.

I felt a passionate longing for this endless boundlessness of the blue sea and on that summer night, I asked myself the question:

"What could I do in life to stay always connected to this paradise?"

I was in love.

What to expect from our passionate service?